WindMill Lane Creative were delighted to team up again with the wacky bunch behind the Irish Shark Awards, a festival known for its support of all things creative and innovative. It was an absolute joy to help develop and build a promotional campaign for the this years edition. A festival that we hold in very high esteem as it celebrates the amazing creative talent found both domestically and abroad. As they say themselves 'Our mission is to promote and celebrate creativity, innovation and excellence in the communication arts.'

CREDITS

Direction and Design : Donal O'Keeffe, Manus Goan, Sarah Gillick and Shonagh Mirtschink

Sound Design : Tom Morris

Client : Shark Awards 2022

RTE RUGBY 2022

WindMillLane studios collaborated with RTE to develop and create the overall look and feel of RTE Sport's 2022 rugby broadcast output. This consisted of two key motion design components; the main titles sequence and the studio digital wall design.

The Sculpture

The sculpture was our central design element, an imposing structure full of pent up tension and power. To get this core element just right we needed to pick the perfect rugby pose. Collaborating with RTE's Paul Gibney we settled on the 'tackle' as our chosen composition. Using the tackle as our centre piece gave us the perfect composition, two opposing forces coming together, both with equally divergent intentions, the story of rugby frozen in time.

The Studio

The studio space plays a very different role to the title sequence, so it naturally took on a slightly different composition and tone to the opener. Here we needed to open up the space more and allow more light in to fill the space. This meant removing geometry and adding newer elements like curved glass panels.

CREDITS

Client RTE

RTE Design Paul Gibney

Creative Director Donal O'Keeffe, Manus Goan

Producers Emily Bourke, Talma O'Sullivan

Production company WindMillLane Studios

Designers Manus Goan, Donal O'Keeffe, Arron Amor, Ingrid Tsy

Digital Sculpture Ingrid Tsy

Sound Design RTE Audio

AMAZON DSPTV+ 

MPC joined forces with Amazon to help create a complete design package for their DSPTV+ content services.  

Our first point of call was to create a new identity animation, something clean, fresh and evocative. Branded with the Amazon colours and flowing with energy, this is DSPTV+.

Credits

Client Amazon

Creative Direction Amazon Steve Savage

Production Company MPC Design

Creative Direction MPC  Donal O'Keeffe 

Executive Producer MPC  Luke Raffety 

Animation and production Donal O'Keeffe and Michael Drayton

Sound Design Ned Sisson

DAZN 'Game, Changers'

The sports streaming service combined with MPC London for a exciting new punchy campaign from dentsu international.

A collaborative campaign of 6 films that act as cheerleaders for the new brand platform - Game. Changed. A new creative focusing on the ways in which the brand is innovating to liberate sports fans from the restrictions of previous technology and business models.

CREDITS

Client DAZN

Creative directors Colin Smith, Colin Smith

Account director Pat Nally

TV producers Fiona Plumbstead

Production company MPC London

Director Donal O'Keeffe

Producers James Niklasson, Chloe Ensor

Editors Ana Turcanu, Zoe Izzard

Designers  Paul Hunt, Barry Chapman, Helder Real, Adam Roche

Sound Design Jungle

Sound Designer Ben Leeves

MPC has partnered with Riff Raff to remotely deliver EA SPORTS’ new star-studded FIFA 21 launch film. The film features four football legends: Kylian Mbappe, Erling Haaland, Trent Alexander-Arnold and Joao Felix.

The global marketing campaign aims to show homage to football’s new young superstars, delving into each player’s personal story, their upbringing and their love for the clubs that they call home. A personal story of football and passion all set to the music track ‘We Made Away’ by Bobby Sessions.

Director, Keane Pearce Shaw from Riff Raff Films and the MPC design team worked in close collaboration to develop and create a style that could act as the gel that helps tell a story combined of real world and gameplay components. Art Directed by Donal O’Keeffe, and co-lead by Senior designer Paul Hunt, MPC’s design team also teamed up with the collage artist Jazz Grant to help create a mixture of old school analogue collages alongside a more modern ‘digital style’ of animation.

EA SPORTS

Creative Production Lead – Andy Gillooley

Associate Creative Director – Alex Elms

Sr Director, Creative – Paul Marr

Lead Capture Specialist – Victor Fischer

Assistant Video Editor (Versioning) – Chris Wilton

Motion Graphics Artist – Jesus Delgado

Production Team

Production Company - Riff Raff Films

Director - Keane Pearce Shaw

Production Producer - Cathy Hood

MPC Team Producer - Ryan Hancocks, Abhinav Sharda

Art Director - Donal O’Keeffe

Senior Designer - Paul Hunt

Design Team - Adam Roche and Jess Gaynor

2D Team - Balakrishnan Ramadoss, Vignes Elumalai, Ragesh Ramachandran, Kiran Veerswarupu, Karthhikeyan M D, Manideep Sanisetty, Rajnikant R, Mahendra Reddy and Lora Nikolaeva

Collage Artist - Jazz Grant

Colourist - Duncan Russell

The UK's Channel 4's pre-role Ident for all its UK Netflix content.

Design studio - MPC London

Producer - Dionne Archibald

Art direction and animation - Donal O'Keeffe & Graeme Turnbull

Some of the biggest names in advertising, Unilever, Lynx and MPC come together to celebrate 25 years of the mighty Lynx Africa.Unilever’s Lynx advertising,(known as Axe outside of UK) has broughtmany awards anda smile to many a face over the years. MPC was commissioned to deliver a campaign to celebrate 25 years of Lynx Africa but with progressive attitudes and sexual fluidity since the era of lad culture, the challenge was how does one celebrate the heritage of one of advertisings most impactful brands and be relevant today yet still evoke the era of the 1990’s. MPC’s solution was to take a trip down pop culture’s memory lane, but not just any old lane,an intergalactic time tunnel of a lane, stacked with references from the last 25 years.

Credits

Client: Lynx Africa Agency Oliver

Director: Richard Skinner

Production company: MPC

ECD: RodrigoSobral

Producer: Amie Kingsnorth

2D Supervisor: Alex Snookes

Animation Lead / Art Director: Donal O'Keeffe

Design team: Ingrid Tsy, Kerim Camdzic, Daphne Westelynck, Paul Hunt, Manuel Sepulveda

3D Supervisor: Will Laben

Colour: Duncan Russell

WindMill Lane Creative were delighted to team up with the lovely agency folk at 'In the Company of Huskies' to help develop and craft the first TVC for Glenhaven Foods, Co. Wicklow. It's always a pleasure to bring a creative script to life and this project was just that, a classic fairy-tale story re-imaged with humour and love.

Welcome to Glenhaven, we hope you enjoy!

Our starting point for this project were the beautiful original illustrations created by the Irish artist Anne O'Hara. Anne was first employed by Glenhaven foods to help craft their logo and initial package designs. This comprised of small rural features such as the Cahils farmhouse, the company family name, and indeed the characters of the Cahill family themselves.

Our job was to pick up where Anne had stopped, create further and expand her illustrations into a fully rounded landscape and world.

For this process we worked with our amazing digital artist from Norway, Michelle Tolo. She used Anne's illustrations as an inspiration and created our first initial landscape still.

Characters

The four characters are based on the Cahills family, the owners of the Glenhaven foods LTD company. Anne O'Hara beautifully crafted this style and it gave us loads of inspiration to further craft and bring to life through 2d animation.

For direction, we wanted the families actions and animations to feel informal and warm, to let the viewer feel at ease watching a familiar Irish scene play out. Our amazing team of 2d animators, Qais Sarhan and Milllie Woodcock, completely owned this role and did an amazing job bringing these nuances to life.

Credits

Client: Emma Cahill, Brand Director, Glenhaven Foods.

Agency: In the Company of Huskies

Agency Creative Director: Liam Olding & Nick Kelly

Agency Head of Production: Brian Daly

Agency Producers: Anna Hickey, Jane Adams

Agency Business Director: Christabel Fernandez

Agency Senior Account Executive: Chloe Bates

WML Creative Directors: Donal O'Keeffe, Manus Goan

WML EP: Jess Felton

WML producer: Emily Burke

2d Animators: Qais Sarhan, Milllie Woodcock

DMP and Concept artist: Michelle Tolo

Design and Animation: Donal O'Keeffe, Aidan O'Leary, Manus Goan

Sound Design: Folding Waves, Tom Morris

THANK YOU

Client: BRITISH ARROWS

BA Managing Director: Janey de Nordwall

Design Studio: MPC Design

Directors: Graeme Turnbull

Creative Director & Lead Designer: Donal O’Keeffe

MPC Ex Producer: Sophie Gunn

Motion Design: Paul Hunt, Deana Lorne, Ingrid Tsy

MPC Producer: Grace Thorpe

Client: Channel 4

Role: Art Direction and Artist

'Dead Ahead' horror short

Personal project

'Dead Ahead' is a postcard animation to the world of the horror movie genre. Our intrepid travellers head out into the wilderness on their road trip only to find one nightmare scenario after the other. With each step forward a new monster emerges paying homage to such classics as Friday the 13th, Jaws and Pet sematary.  

Full credits

Donal O'Keeffe: Director and Artist

Charles Downman: Design and Modeling

Sam Cross: Audio design

Lucy Caetano: Characters and Modeling

Bradley Franklin: Title animation

Awards:

Client: OFFSET

Production Agency: MPC Creative

Design Studio: MPC Design

Directors: Ryan Jefferson Hayes, Diarmid Harrison Murray, Donal O'Keeffe, Rupert Cresswell, Kenneth Robbin, Marc Smith

Role: Direction and Artist

Ex Producer: Richard Skinner

Audio Design: Echolab

Design Team for the F-Bomb: Charles Downman, Alexis Williams, Matthew Gifford, Erik Norrhede, Michael Drayton

Motion Design:  Jess Gaynor

Client: Virgin Mobile

Agency: BBH

Production Agency: MPC Creative

Design Studio: MPC Design

Role: Direction and Artist

VFX Producer: Sophie Hogg

Design Team: Charles Downman, Micheal Drayton, Eric Norrhede, Kerim Camdziz, Jessica Gaynor,  Alexis Williams,  Stef Peral,  Lewis Jones, Grace Bart

Comp Team:  George Brunt

Client: Nike

Agency: Analog Folk

Production Agency: MPC Creative

Design Studio: MPC Design

Role: Art Direction and Artist

VFX Producer: Russell Forde

Design Team: Kerim Camdzic, James McIver

Comp Team:  Jonathan Box,  Alessandro Granella,  David Filipe  

Cross Me R&D

I helped out on Ed Sheeran's latest music video entitled 'Cross Me',

a colab with Chance the rapper and PnB Rock.

Basically I created three shots in what was a huge job for MPC London. Happy with the outcome.

Here's a little selection of the R/D and final frames I created for the piece.

Dancer: Courtney Scarr
Record label: Atlantic Records
Director: Ryan Staake
Production Co: Riff Raff Films
VFX: MPC London
Producer: Sandra Eklund

Colorist: Duncan Russell
Editor: Sam Bould at Cut & Run

Gramercy Park Studios

Client: Gramercy Park studios

Role: Director and Artist

Gramercy Park Studios layout information. Floor by floor information graphic for client expierence. 

See more information about the project, including full credits over at gramercyparkstudios.com/about-us